Artist, designer and crafty home-maker, Gemma Longworth knows a thing or two about putting together a unique and stylish home on a shoe string…
Gemma Longworth likes to practise what she preaches. When she’s not running her growing business, The Button Boutique, you will find her at home, a typical home bird, rearranging her stylish hoards, painting and papering her furniture and looking after her small animal collection.
Gemma’s love of all things Art and Craft developed early on in childhood when she lost her little brother Sean who died tragically in a road accident. Sean was a keen artist and in his absence Gemma felt close to him by carrying on his passion, which in turn, become hers. Gemma explored this use of creative therapy during her Masters Degree in Textiles at Manchester Metropolitan University.
She went on to work at Liverpool’s Alder Hey Children’s Hospital, where she introduced many patients to her therapeutic techniques. During her time at the hospital, Gemma teamed up with bereavement councillor, Jenny Mercer, to create ‘I Need Help’; an art activity book for bereaved children.
Gemma’s artistic passion soon became clear for all to see. She encouraged the children by explaining that it was the creative process of making that was important; the enjoyment one got from ‘doing’ rather than the final outcome. Gemma’s workshops were fun, unpretentious and inspiring. So much so in fact, that she began to get requests for her workshops as entertainment.
And so, The Button Boutique was born Gemma introduced Art and Craft as a means of celebration. From T-Shirt printing for children, frilly-knicker stitching for brides-to-be, to bespoke hand-made baby mobiles for future yummy mummies. Whatever you’re celebrating there is a craft workshop for you.
Although this all sounds like a glamorous road to success, Gemma’s passion and ambition just about paid the bills leaving very little for the stylish home she coveted. Charity shops, car boot sales and even the odd skip have become Gemma’s best friends. Finding old unwanted furniture she can transform into cherished items has become part of her daily routine! Items she had spent time creating and constructing. Items to represent her personality. Items that encapsulate her heart and soul, her past, her present and her future.
Today, as well as running The Button Boutique parties and events, Gemma runs classes and craft retreats for those interested in furniture up-cycling. Introducing her individual and unique style, which she describes as a fusion of vintage romance, granny chic and contemporary glamour with a generous pinch of what we can only call ‘The Gemma Magic’!